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Terms of Service.

Last updated: 26 April 2026

These Terms govern your use of firstorg.ai and the FirstOrg service ("the Service") operated by EMQM Limited ("we," "us," "our"), a company registered in England and Wales.

By using the Service, you agree to these Terms. If you do not agree, please do not use the Service.

EMQM Limited
12 London Road, Morden SM4 5BQ, United Kingdom
hello@firstorg.ai


1. The Service

FirstOrg is an AI-powered go-to-market platform for early-stage founders. At this stage, the Service includes:

  • A revenue planning tool that generates a customised plan based on information you provide
  • A waitlist for early access to the full FirstOrg product
  • Communications from us about FirstOrg and related services

Additional features will be made available over time and may have separate or supplementary terms.


2. Eligibility

You must be at least 18 years old and authorised to act on behalf of any business or organisation you represent when using the Service.


3. Information you provide

When you use the Service, you provide information including your name, company name, email address, and details about your business used to generate a revenue plan.

You are responsible for ensuring the information you provide is accurate. You agree we may process this information as described in our Privacy Policy.


4. The plan we generate

The revenue plan we generate is provided for informational purposes. It is based on the information you provide and on assumptions, formulas, and AI-generated outputs. It is not financial, business, legal, or investment advice. Outcomes will depend on factors outside our control, including your execution, market conditions, and the accuracy of the information you provide.

You use the plan at your own discretion. We make no guarantees about results.


5. Use of AI services

The Service uses third-party AI providers, including OpenAI and Anthropic, to generate parts of the plan and operate features of the Service. Some of the information you provide is shared with these providers for processing. See the Privacy Policy for details.


6. Acceptable use

You agree not to:

  • Use the Service for any unlawful purpose
  • Attempt to disrupt, reverse engineer, or gain unauthorised access to the Service
  • Submit false, misleading, or harmful information
  • Use the Service to harass, defraud, or harm any other party
  • Resell, sublicense, or commercially exploit the Service without our written permission

7. Intellectual property

The Service, including all software, content, branding, and the structure of the generated plans, is owned by EMQM Limited or its licensors. The plan generated for you is yours to use within your business. You retain ownership of the information you provide.


8. Communications

By providing your email address, you agree to receive communications from us about FirstOrg, product updates, and our services. You can unsubscribe at any time using the link in any email.


9. Service availability

The Service is provided "as is" and "as available." We may change, suspend, or discontinue any part of the Service at any time without notice. We do not guarantee uninterrupted or error-free operation.


10. Limitation of liability

To the fullest extent permitted by law, EMQM Limited will not be liable for any indirect, incidental, consequential, or special damages arising from your use of the Service, including loss of revenue, profits, data, or business opportunities.

Our total liability to you for any claim arising from the Service will not exceed £100 or the amount you have paid us in the previous twelve months, whichever is greater.

Nothing in these Terms limits liability for death, personal injury caused by negligence, fraud, or any other liability that cannot be limited under UK law.


11. Indemnity

You agree to indemnify and hold EMQM Limited harmless from any claims, losses, or damages arising from your misuse of the Service or breach of these Terms.


12. Termination

We may suspend or terminate your access to the Service at any time if you breach these Terms or for any other reasonable cause. You may stop using the Service at any time and request deletion of your data per our Privacy Policy.


13. Governing law

These Terms are governed by the laws of England and Wales. Any disputes will be subject to the exclusive jurisdiction of the courts of England and Wales.


14. Changes to these Terms

We may update these Terms from time to time. The "Last updated" date reflects the latest version. Continued use of the Service after changes constitutes acceptance of the updated Terms.


15. Contact

EMQM Limited
12 London Road, Morden SM4 5BQ, United Kingdom
hello@firstorg.ai

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