Perspectives
Written for founders who are past ship and stuck before traction.
Senior people in big companies are extremely well-practiced at saying nice things about products they will never buy. Here’s how to tell polite interest from real demand — and what signal actually looks like.
Read →Most technical founders don’t fail because they build the wrong thing. They fail because they ship the right thing and can’t break out of the codebase. Here’s the pattern, named — and what actually breaks it.
Read →Technical founders who reach for the agent stack in week one aren’t being strategic — they’re avoiding the five conversations that would actually tell them what to build.
Read →The single most useful reframe for founders after launch: you don’t need 1,000 users. You need 5 people willing to let you watch them use the product.
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